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Marketing for Scientists: How to Shine in Tough Times by Marc J. Kuchner

Home / SN Bookshelf / February 25th, 2012; Vol.181 #4 / Marketing for Scientists: How to Shine in Tough Times by Marc J. Kuchner

In tough economic times, this guide helps scientists communicate their research more effectively to land grants, projects or jobs. Island Press, 2011, 240 p., $19.95 (p. 30)

Published: February 25th, 2012; Vol.181 #4
New England Wild Flower Society's Flora Novae Angliae: A Manual for the Identification of Native and Naturalized Higher Vascular Plants of New England by Arthur Haines

Home / SN Bookshelf / February 25th, 2012; Vol.181 #4 / New England Wild Flower Society's Flora Novae Angliae: A Manual for the Identification of Native and Naturalized Higher Vascular Plants of New England by Arthur Haines

The New England Wild Flower Society provides a comprehensive guide to the identification of the region’s native plants. Yale Univ., 2011, 973 p., $85 (p. 30)

Published: February 25th, 2012; Vol.181 #4
Reactions: The Private Life of Atoms by Peter Atkins

Home / SN Bookshelf / February 25th, 2012; Vol.181 #4 / Reactions: The Private Life of Atoms by Peter Atkins

An overview of college-level chemistry simplifies matters by imagining chemical reactions from the point of view of atoms. Oxford Univ., 2011, 200 p., $24.95 (p. 30)

Published: February 25th, 2012; Vol.181 #4
The Chemical History of a Candle by Michael Faraday

Home / SN Bookshelf / February 25th, 2012; Vol.181 #4 / The Chemical History of a Candle by Michael Faraday

The physicist’s classic lecture is reprinted with an introduction by Faraday expert Frank James as a 150th anniversary edition. Oxford Univ., 2011, 192 p., $24.95 (p. 30)

Published: February 25th, 2012; Vol.181 #4
Culinary Reactions: The Everyday Chemistry of Cooking by Simon Quellen Field

Home / SN Bookshelf / February 25th, 2012; Vol.181 #4 / Culinary Reactions: The Everyday Chemistry of Cooking by Simon Quellen Field

This clear primer to the chemistry of cooking goes well beyond the basics to teach cooks how to improve their results scientifically. Chicago Review Press, 2012, 238 p., $16.95 (p. 30)

Published: February 25th, 2012; Vol.181 #4
BOOK REVIEW: The Infinity Puzzle: Quantum Field Theory and the Hunt for an Orderly Universe by Frank Close

Home / SN Bookshelf / February 25th, 2012; Vol.181 #4 / BOOK REVIEW: The Infinity Puzzle: Quantum Field Theory and the Hunt for an Orderly Universe by Frank Close

Building the standard model, the flagship theory of modern particle physics, was no mean task. It took decades of painstaking work to bring the forces and elementary particles that make up the universe together in a single framework (which still doesn’t include gravity). Close, a theoretical physicist, chronicles this history from an insider’s perspective. He starts just after World War II with the struggle to reconcile the electromagnetic and weak forces. Plagued by infinities that kept popping up in the math, this effort finally succeeded in the early 1970s, thanks to new ideas about sy... (p. 30)

Published: February 25th, 2012; Vol.181 #4
BOOK REVIEW: Concrete Planet: The Strange and Fascinating Story of the World's Most Common Man-made Material by Robert Courland

Home / SN Bookshelf / February 25th, 2012; Vol.181 #4 / BOOK REVIEW: Concrete Planet: The Strange and Fascinating Story of the World's Most Common Man-made Material by Robert Courland

Concrete is everywhere, especially if you live in a city. It’s used for buildings, bridges, roads, dams, sidewalks, airport runways, even burial vaults. There are already about 40 tons of concrete on the planet for every person alive, with another ton added each year. In this wide-reaching book, Courland reviews the saga of what many may view as a mundane material, from its discovery during the Neolithic (the later part of the Stone Age) to its rediscovery in the late 1700s — made necessary after the secrets of its manufacture were largely lost with the fall of the Roman Empire. A world ... (p. 30)

Published: February 25th, 2012; Vol.181 #4
A Great Aridness: Climate Change and the Future of the American Southwest by William DeBuys

Home / SN Bookshelf / February 11th, 2012; Vol.181 #3 / A Great Aridness: Climate Change and the Future of the American Southwest by William DeBuys

A look at how global warming could affect the American Southwest reveals a landscape in peril. Oxford Univ., 2011, 369 p., $27.95 (p. 31)

Published: February 11th, 2012; Vol.181 #3
Memory: Fragments of a Modern History by Alison Winter

Home / SN Bookshelf / February 11th, 2012; Vol.181 #3 / Memory: Fragments of a Modern History by Alison Winter

With examples from police interrogators to hypnotized housewives, a historian describes changing views of memory — what it is, how it’s formed and what it means. Univ. of Chicago, 2012, 310 p., $30 (p. 31)

Published: February 11th, 2012; Vol.181 #3
BOOK REVIEW: How to Teach Relativity to Your Dog by Chad Orzel

Home / SN Bookshelf / February 11th, 2012; Vol.181 #3 / BOOK REVIEW: How to Teach Relativity to Your Dog by Chad Orzel

My dog has never shown any particular interest in relativity. Orzel, an atomic physicist, apparently has a more high-minded canine companion. The book is a clever introduction to the often intimidating concepts of special and general relativity, couched as a series of conversations between the author and his dog, Emmy. It may sound like a strange setup, but the somewhat kooky concept works well for explaining a field of physics that can sound, well, kooky to the uninitiated. Emmy is the stand-in for the everyman (or everydog) who has never quite managed to grasp the idea of spacetime, or why ... (p. 31)

Published: February 11th, 2012; Vol.181 #3

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