Simple
Minds, Smart Choices
For sweet decisions, mix a dash of knowledge with a cup of ignorance
Decision strategies that hinge
on mere bits of well-chosen information about one's surroundings and
circumstances prove surprisingly powerful.
References:
Gigerenzer, G., and P.M. Todd. In press. Simple Heuristics That
Make Us Smart. New York: Oxford University Press.
Seeley, T.D. 1999. Decision making in superorganisms: How collective
wisdom arises from the poorly-informed masses. Dahlem Workshop on
Bounded Rationality: The Adaptive Toolbox. March. Berlin, Germany.
Further Readings:
Bower, B. 1996. Rational mind designs. Science News 150(July
13):24.
Sources:
Gerd Gigerenzer
Max Planck Institute for Human Development
Center for Adaptive Behavior and Cognition
Lentzeallee 94
14195 Berlin
Germany
Daniel G. Goldstein
Max Planck Institute for Human Development
Center for Adaptive Behavior and Cognition
Lentzeallee 94
14195 Berlin
Germany
Thomas D. Seeley
Cornell University
Section of Neurobiology and Behavior
Ithaca, NY 14853
Peter M. Todd
Max Planck Institute for Human Development
Center for Adaptive Behavior and Cognition
Lentzeallee 94
14195 Berlin
Germany
From Science
News, Vol. 155, No. 22, May 29, 1999, p. 348.
Copyright © 1999, Science Service.
