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- Sweet Confusion: Does high fructose corn syrup deserve such a bad rap?
- Closed Thinking: Without scientific competition and open debate, much psychology research goes nowhere
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- Better chow yields more milk: A more nutritious form of corn for dairy cows boosts farm profits, teen investigator finds
- Fuzzy future: Kids may suffer impaired vision from spending too little time outdoors, studies suggest
- Building with moon rocks: Working on the moon with lunar soil and grit could prove easier, more efficient and less costly than using earthly materials
Emotional appeal
View larger version | You have two eyes but only one brain. When two different images are presented, one to each eye, the brain normally views one image at a time. Scientists make use of this effect — called binocular rivalry — in studies that probe how factors like emotion impact the brain’s prioritization of visual images.
Credit: Faces: A. Gerdes; Eyes: powerlines/istockphoto
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