Understanding how experience shapes risk perceptions could help the Food and Drug Administration target safety information and product recalls. When the FDA advised parents not to give children under age 2 over-the-counter cough and cold medicine (as shown), parents with more than one child tended to ignore the warning while new parents were more likely to follow it. When experienced parents got more information, compliance improved.
Credit: Monkey Business Images/Shutterstock, graph source: T. Miron-Shatz et al.
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