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Marketing for Scientists: How to Shine in Tough Times

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By Marc J. Kuchner

Web edition: February 10, 2012
Print edition: February 25, 2012; Vol.181 #4 (p. 30)

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In tough economic times, this guide helps scientists communicate their research more effectively to land grants, projects or jobs.

Island Press, 2011, 240 p., $19.95

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