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Psychologist suggests synthesthesia may underlie apparent memory feats
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Psychologist suggests synthesthesia may underlie apparent memory feats

By Laura Sanders

Web edition: June 15, 2012
Print edition: July 28, 2012; Vol.182 #2 (p. 9)

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UP FOR THE COUNT
After seeing numbers 1 through 9 for only a fraction of a second (left), Ayumu touches them in order while they are obscured by white squares (right). His ability could stem from synesthesia, a recent proposal suggests.
T. Matsuzawa, Primate Research Institute

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In what seems like a blow for humanity, a very smart chimpanzee in Japan crushes any human challenger at a number memory game.

After the numbers 1 through 9 make a split-second appearance on a computer screen, the chimp, Ayumu, gets to work. His bulky index finger flies gracefully across the screen, tapping white squares where the numbers had appeared, in order. So far, no human has topped him.

Ayumu’s talent caused a stir when researchers first reported it in 2007 (SN: 12/8/2007, p. 355). Since then, the chimp’s feat has grown legendary, even earning him a starring role in a recent BBC documentary.

But psychologist Nicholas Humphrey says the hype may be overblown. In an upcoming Trends in Cognitive Sciences essay, Humphrey floats a different explanation for Ayumu’s superlative performance, one that leaves humans’ memory skills unimpugned: Ayumu might have a curious brain condition that allows him to see numbers in colors. If Humphrey’s wild idea is right, the chimpanzee’s feat has nothing to do with memory.

“When you get extraordinary results, you need to look for extraordinary ideas to explain them,” says Humphrey, of Darwin College at Cambridge University in England.

The idea came to him after listening to two presentations at a consciousness conference in 2011. Tetsuro Matsuzawa of the Primate Research Institute at Kyoto University in Japan described his research on the memory skills of Ayumu, his mother Ai, and two other mom-offspring pairs. And neuroscientist David Eagleman of Baylor College of Medicine in Houston talked about the brain condition known as synesthesia, which causes people to attach sensory experiences to letters or numbers. A synesthete might always see the number four as blue, for instance.

Because synesthesia usually applies to strings of symbols such as letters or numbers, there was no reason to think that animals other than humans would experience it. No reason, that is, until Ayumu and his chimp colleagues learned numbers, Humphrey says.

If Ayumu does perceive the numbers on the screen in colors, then when the digits disappear each white square that replaces them would, in his mind, have a distinct aftereffect color. Ayumu could simply be ordering these colors in a learned sequence without having to remember the original numbers, Humphrey proposes.

Humphrey’s explanation is “speculative, in the best sense of the word,” says neuroscientist V.S. Ramachandran of the University of California, San Diego. Work in his lab has found that synesthesia can give people an edge on visual tasks — the cross-wiring in the brain helps them remember better.

Matsuzawa, who has worked closely for decades with Ayumu and other chimps that excel on these number tasks, is convinced that the animals really do have a superior working memory compared with humans. “I don’t deny that humans are wonderful creatures,” he says, but they simply can’t compete when it comes to rapid storage and recall. Maybe the human lineage lost this memory ability as it gained abstract reasoning skills and language, Matsuzawa proposes.

A simple experiment, Humphrey says, could reveal whether Ayumu is synesthetic: Changing the white square to colored squares would throw him off if he was relying on colors to order the numbers. Matsuzawa, who declined to comment directly on Humphrey’s theory, has no plans to test this.

After touching the white circle to start a round, Ayumu breezily reconstructs the order of briefly flashed numbers.
Credit: T. Matsuzawa, Primate Research Institute

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N. Humphrey. ‘This chimp will kick your ass at memory games—but how the hell does he do it?’ Trends in Cognitive Sciences. doi: 10.1016/j.tics.2012.05.002. Available online: [Go to]


S. Milius. Chimp Champ: Ape aces memory test, outscores people. Science News, Vol. 172, December 8, 2007, p. 355. Available online: [Go to]

Comments (7)

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  • A true scientist is not afraid to take on challenges. It's a simple test to do, and why not?
    Hugo Ho Hugo Ho
    Jun. 19, 2012 at 9:21am
  • this seems too obvious, but has anyone considered comparing the chimp's results against those of a human with synesthesia? the article only says that the chimp has trumped all humans, but have any of them had this condition?
    kateinlondon kateinlondon
    Jun. 19, 2012 at 9:21am
  • How is Humphrey's idea related to working memory? People shown a row of numbers or letters have previously learned their order, so need only to be taught to select the squares in order. How would it differ if they were first taught to select colors in a set order, then briefly shown ten colored squares which quickly changed into '0's to indicate previous colored squares. Would selecting the zeroes in the order of a previously learned sequence of colors require less working memory than selecting white squares in numerical order? Even if humans unconsciously projected the numbers onto the squares as a memory device, would less working memory be required just to get the job done?
    Tony Earl Tony Earl
    Jun. 19, 2012 at 9:21am
  • I fail to see how a diagnosis of synesthesia would vitiate the chimp's achievement in this particular narrow task. There is no reason why a chimp should not be better than a human in certain categories. In fact, it is to be expected. Every species is particularly good -- in fact better than any other creature -- in what is necessary to occupy its particular niche. I doubt that any human would be as good as a chimp is at simply living the chimpanzee life. I certainly would not want to try it.
    Ralph Dratman Ralph Dratman
    Jun. 19, 2012 at 9:30am
  • The reality is could be much simpler:

    Probably the chimp still sees a very slight difference in whiteness where the number was, so the number could still be visible !!
    Frank Van Hevel Frank Van Hevel
    Jun. 21, 2012 at 9:27am
  • Isn't it possible that the chimp's image processing in the visual cortex is just way faster in this condition than the human's? If you allow 1-2 seconds instead of the split-second time to watch the screen, humans would remember the order just as well I think - it could be tested.
    realisty realisty
    Jun. 27, 2012 at 9:03am
  • It seems that even among chimps Ayumus memory skill is extraordinary. I haven't heard of any other chimp that could do it like he does it.

    I tried this game at the zoo in Copenhagen on a 50-60 inch monitor which I believe is not any easier since it's hard to see the full screen. I had two attempts I missed the first one and managed to complete it in my second attempt. I then decided to quit while I was ahead.
    Chris Denmark Chris Denmark
    Feb. 4, 2013 at 9:00am
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