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Corporate campaigns manufacture scientific doubt by David Michaels
From the September 27, 2008 issue of Science News
Web edition : Friday, September 12th, 2008
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In Doubt Is Their Product, published in April, epidemiologist David Michaels describes the growing corporate practice of “manufacturing” scientific uncertainty to thwart regulation of products that appear to pose risks. Michaels encountered the practice firsthand with beryllium, a metal used at U.S. nuclear weapons facilities, while he was the Energy Department’s Assistant Secretary for Environment, Safety and Health. Now head of George Washington University’s Project on Scientific Knowledge and Public Policy, or SKAPP, Michaels spoke with senior editor Janet Raloff about this doubt-generation movement.

Where did you get your book’s title?

It comes from a 1969 memo by a Brown & Williamson tobacco executive. He said: “Doubt is our product since it is the best means of competing with the ‘body of fact’” linking smoking with lung cancer. That tobacco campaign continues to this day, now focused on the issue of secondhand smoke. Before the 1980s, industry could always say that even if smoking does cause cancer, individuals choose to smoke. But as studies emerged showing that nonsmoking spouses also face an increased risk of lung cancer, the stakes changed. Recognizing this potential new liability, the industry hired more and better scientists and strategized how to disparage the cancer studies in order to avoid regulation.

You can document all this?

Absolutely. In great detail. And not just for tobacco. Interestingly, many scientists who initially pioneered this work for the tobacco industry on secondhand smoke now defend producers of beryllium, chromium, pesticides and a whole range of other chemicals by manufacturing doubt about their risks. I even have internal minutes of meetings with trade associations where scientists describe the strategies and studies they need to do for a suspect product to avoid regulation. My research shows that a campaign to generate scientific uncertainty has grown into a very lucrative product-defense industry.I know I’m making very strong statements, but I support every one of my assertions with powerfull documents. We’ve placed all of my book’s 1,100 references at www.defendingscience.org, the SKAPP website.

How widespread is this doubt generation?

A number of corporate scientists, even in the chemical industry, are good researchers with great integrity. But when a product is found to be dangerous, companies and their lawyers increasingly have been turning to what I call mercenary scientists, researchers who will produce the studies needed to question scientific findings suggesting increased risk.I’m especially familiar with beryllium because I was in charge of protecting the health of workers in the nuclear weapons complex where beryllium is used. This metal slows down neutrons, which makes for a better nuclear blast. Studies … have shown it also causes lung disease at very low exposure levels.The National Toxicology Program has classified beryllium as a carcinogen, as has the International Agency for Research on Cancer. A National Academy of Sciences panel also came out saying beryllium’s a carcinogen. It’s clear the current exposure standard is inadequate. I question whether it’s even possible to use beryllium safely. The beryllium industry has spent many millions of dollars over the past 30 years attacking studies on beryllium’s toxicity in order to delay—successfully—revisions to the current Occupational Safety and Health Administration workplace standard. (It was set in 1948 in the back of a taxi by two scientists on their way to a meeting. It’s often referred to as “the taxicab standard.”) The chromium industry also employed product-defense scientists to question the science OSHA eventually used to issue a more protective standard.

How visible are these doubt campaigns?

The science community is for the most part unaware of what’s going on because industry publishes much of this work in “vanity” journals where the peer review is done by scientists who work for the same industries or contract firms. These journals are not widely read. But the papers in them, which can run over 100 pages in length, are often used in regulatory proceedings and the courts. When independent researchers encounter such work, it’s important that they draw attention to it—and get critiques of it on the record. As long as there are corporations looking to limit regulation, they will be looking for scientists who will manufacture scientific doubt for them. It is a strategy that works all too well, and its success can be dangerous to the public’s health and to the environment. Pull quote: 'When a product is found to be dangerous, companies and their lawyers increasingly have been turning to …mercenary scientists."


Comments 7

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  • We can blame our politicians all day long for the many pickles we Americans are in, but until we look in the mirror we'll consistently miss the true source of the problem. We scientists, we businessmen, we too often work among the bad apples, and seem to forget that we each wear a whistle around our neck. Sometimes we need to use that whistle for the public good as David Michaels has.
    Richard Kimball Richard Kimball
    Sep. 14, 2008 at 2:05pm
  • See [Link was removed] for a review of a book that may be by such a "mercenary scientist"...or at least about another way to look on the "experts disagree" situations.
    Scott from Denver Scott from Denver
    Sep. 22, 2008 at 2:37pm
  • David Michaels' version of corporate "science of doubt" campaigns has been widely disseminated by numerous individuals over the years.
    His arrogance and disparaging comments aimed at those who work for industry and find fault with the "scientific" studies by activist scientists speak volumes about his interest in a true scientific debate.
    Over the years such products as saccharine, DDT, and asbestos have been attacked viciously, removed from the marketplace, yet after significant, genuine scientific inquiry, have been found to be far more beneficial than dangerous.
    Michaels' attitude reminds me of Al Gore's when, on one of the Sunday morning TV interview shows he succinctly suggested that the media not publish information that disagrees with his view of man-caused global warming.
    Without regard to whether or not a person agrees with the concept of man-caused global warming, there is nothing but disaster ahead if we do not allow all sides to speak.
    To be sure, there have been "scientists" who did junk science to support a view point. Many have supported "the world's ending" causes and many have supported industries trying to survive the onslaught of junk science being used to pursue businesses.
    The tragedy is that the junk science with which we are bombarded every day serves only to degrade all science, causing even the most meticulous scientists to be viewed with cynicism. While skepticism is healthy, I doubt that the cynicism that has developed amongst thinking individuals is good for anyone.
    The review of Geoffrey Kabat's "Hyping Health Risks" is a nice counterpoint to this commentary (same issue, page 29).
    Dennis Buller
    Dennis Buller Dennis Buller
    Oct. 1, 2008 at 3:45pm
  • The same thinking Dr. Michaels has identified is one reason it has been difficult to stop habitat destruction in California. Developers hire accredited biologists who can stand next to an endangered plant and not see it, or survey for reptiles in February, nesting birds in October, and seasonal migrants in the wrong season and - surprise! surprise! - not find any. We call them biostitutes.

    Drew Feldmann
    President, San Bernardino Valley Audubon Society
    John Feldmann John Feldmann
    Oct. 4, 2008 at 8:00pm
  • The concept of risk/reward is alien to many of Michaels ilk. My favorite (and this is not the only example) of all time is DDT: millions of people die each year from malaria because we will not spray with a very effective chemical. In my humble opinion, the real issue is: how much risk is acceptable for a given beneficial result? That is a judgement call - not a scientific call. To one raised in a high-rise apartment in a developed country apart from nature (and biting mosquitoes), the risks associated with using DDT is too high. Why would we not ask the mother of a dead infant if she thinks the risk of using DDT to kill mosquitoes is too high? Talk about your racism and elitism! "Mercenary scientists" are very necessary and their views should be heard. I applaud them and the very important role they play in mitigating the damage done by the single-minded, publishing-for-tenure, politically-correct, agenda-driven 'scientists' who would ban everything beneficial to mankind. "A ship is safe in the harbor, but ships were meant to sail". We have gone absolutely nuts in so many areas regarding acceptable risk for items that are beneficial to mankind. There are far too many who would insist that there be no risk at all to any thing we do. Ladies and gentlemen - that's not life.
    John Rhoads John Rhoads
    Oct. 14, 2008 at 5:29pm
  • Risk/reward analysis is only as objective as the values and assumptions underlying the risk and reward assessments. Industry favors assumptions that dismiss risks and highlight rewards. Evidence from the past fifty years, repeatedly documented by Science News, has clearly shown that large classes of chemicals pose threats to the continued existence of entire species, including humans. Why anyone is willing to accept that risk is beyond me.
    Ray Franklin Ray Franklin
    Jan. 18, 2009 at 12:19pm

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    m9bnat m9bnat m9bnat m9bnat
    Jan. 7, 2010 at 4:40am
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