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Why some gorillas go unseen

For poor multitaskers, unexpected sights are more likely to go unseen

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3:08pm, April 22, 2011

Eat your heart out, Houdini. Average schmoes can make a gorilla-suited dude pounding his chest go poof, thanks in part to a common difficulty with focusing on distractions.

People who don’t see unexpected happenings, such as a gorilla strolling by, while concentrating on a task often have difficulty with what amounts to mental multitasking, says a team led by psychology graduate student Janelle Seegmiller of the University of Utah in Salt Lake City.

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