The Bias Finders

The Bias Finders

A test of unconscious attitudes polarizes psychologists

By Bruce Bower, 15:54 PM April 15, 2008

It lurks in the mind's dark basement, secretly shaping our opinions, attitudes, and stereotypes. This devious manipulator does its best to twist our behavior to its nefarious end. Its stock in trade: stirring up racial prejudice and a host of other pernicious preconceptions about members of various groups. Upstairs, our conscious mind ignores this pushy cellar dweller and assumes that we're decent folk whose actions usually reflect good intentions.

Welcome to the disturbing world of implicit ...

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