Rachel Ehrenberg, Culture beaker

In Hollywood, buzz beats star power when it comes to predicting box office take

By Science News, 14:27 PM February 4, 2013

SN Prime | February 4, 2013 | Vol. 3, No. 5

Movie studios love awards season. Winning one of the glittery statuettes that are annually bestowed upon those in the biz can provide a hefty box office boost. But if you are going to put money on which movies will sell the most tickets in the long run, accolades from critics and peers aren’t a very good crystal ball. When it comes to predicting box office success, it turns out that the little people really do matter.

Hollywood’s conventional wi...

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