In Hollywood, buzz beats star power when it comes to predicting box office take
By Rachel Ehrenberg, 16:11 PM February 7, 2013
Movie studios love awards season. Winning one of the glittery statuettes that are annually bestowed upon those in the biz can provide a hefty box office boost. But if you are going to put money on which movies will sell the most tickets in the long run, accolades from critics and peers aren’t a very good crystal ball. When it comes to predicting box office success, it turns out that the little people really do matter.
Hollywood’s conventional wisdom says a picture’s success depends on intr...
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