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  • Nudge
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  • Feature

    Nudging people to make good choices can backfire

    Nudges are a growth industry. Inspired by a popular line of psychological research and introduced in a best-selling book a decade ago, these inexpensive behavior changers are currently on a roll.

    Policy makers throughout the world, guided by behavioral scientists, are devising ways to steer people toward decisions deemed to be in their best interests. These simple interventions don’t...

    03/08/2017 - 08:00 Psychology, Science & Society