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  • Nudge
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  • Feature

    Nudging people to make good choices can backfire

    Nudges are a growth industry. Inspired by a popular line of psychological research and introduced in a best-selling book a decade ago, these inexpensive behavior changers are currently on a roll.

    Policy makers throughout the world, guided by behavioral scientists, are devising ways to steer people toward decisions deemed to be in their best interests. These simple interventions don’t...

    03/08/2017 - 08:00 Psychology, Science & Society
  • Feature

    Online causes may attract more clicks than commitments

    The Save Darfur Cause on Facebook had all the makings of a slam dunk cyber success. More than a million people joined the social media site’s digital movement a few years ago to save the people of Sudan’s Darfur region from mass slaughter.    

    There was a hitch in Facebook’s humanitarian giddy-up, though: The vast majority of people who enlisted in the Save Darfur Cause recruited no one...

    06/27/2014 - 14:04 Psychology, Networks, Science & Society