Nudges are a growth industry. Inspired by a popular line of psychological research and introduced in a best-selling book a decade ago, these inexpensive behavior changers are currently on a roll.
Policy makers throughout the world, guided by behavioral scientists, are devising ways to steer people toward decisions deemed to be in their best interests. These simple interventions don’t...
"Let me start off with a riddle," says NASA scientist Allan J. Zuckerwar. In his office in Hampton, Va., he rattles off items as dissimilar as rhinoceroses, supersonic aircraft, and hurricanes. "Now, what do they have in common?" The answer, Zuckerwar explains, is that each one generates silent infrasound—long sound waves at a frequency below 20 hertz. People can't hear anything below that...