Thanks, Holly Gaff. Soon, anyone straining to tweeze off a mid-back tick can find answers to the obvious question: What if humankind just went after the little bloodsuckers with killer robots?
Gaff, who calls herself a mathematical ecoepidemiologist, at Old Dominion University in Norfolk, Va., is one of the few people collecting real field data on the efficacy of tick-slaying robots....
Nudges are a growth industry. Inspired by a popular line of psychological research and introduced in a best-selling book a decade ago, these inexpensive behavior changers are currently on a roll.
Policy makers throughout the world, guided by behavioral scientists, are devising ways to steer people toward decisions deemed to be in their best interests. These simple interventions don’t...
Food for Thought
Not long ago, food advertising appeared primarily in newspapers, magazines, and television. Today, though, manufacturers are embracing new media to ever more effectively target their youngest consumers: children. A new study conducted for the Henry J. Kaiser Family Foundation analyzes how these companies are feeding their messages to tots.
The number of Web sites hosting pages for...
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Even on uneventful days, traffic on the Internet can sometimes stutter to a crawl. It gets much worse when millions of people go online at the same time to view the latest images from a Mars expedition, download a trailer for an upcoming Star Wars movie, or take in a titillating fashion show. The mushrooming demand on such days can rapidly clog this worldwide web of computer networks, causing...