Nudges are a growth industry. Inspired by a popular line of psychological research and introduced in a best-selling book a decade ago, these inexpensive behavior changers are currently on a roll.
Policy makers throughout the world, guided by behavioral scientists, are devising ways to steer people toward decisions deemed to be in their best interests. These simple interventions don’t...
Tiny, far-flung Pluto is about to have a visitor — at least for a few hours.
On July 14, NASA’s New Horizons spacecraft will reach the dwarf planet and try to learn all it can about Pluto and its five known moons. Then the probe will leave Pluto behind, vanishing into the frigid darkness beyond the planets.
In its wake, New Horizons will introduce Earth to the...
What Martin Nweeia noticed first when he encountered narwhals, he says, was the sound. In May 2000, as spring was just reaching Baffin Island in the Canadian Arctic, a famed local hunter took Nweeia out on the ice searching the open water for those tusk-bearing, high-Arctic whales. "I was sitting on a bucket out on the ice doing polar bear watch," he says. At that time of year, daylight lasts...
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