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  • Feature

    Online causes may attract more clicks than commitments

    The Save Darfur Cause on Facebook had all the makings of a slam dunk cyber success. More than a million people joined the social media site’s digital movement a few years ago to save the people of Sudan’s Darfur region from mass slaughter.    

    There was a hitch in Facebook’s humanitarian giddy-up, though: The vast majority of people who enlisted in the Save Darfur Cause recruited no one...

    06/27/2014 - 14:04 Psychology, Networks, Science & Society