Reviews How Pleasure Works: The New Science of Why We Like What We Like by Paul Bloom By Science News June 4, 2010 at 11:24 am - More than 2 years ago Share this:Share Share via email (Opens in new window) Email Share on Facebook (Opens in new window) Facebook Share on Reddit (Opens in new window) Reddit Share on X (Opens in new window) X Print (Opens in new window) Print Neuroscience, psychology and economics inform what makes something — or someone — pleasurable. HOW PLEASURE WORKS: THE NEW SCIENCE OF WHY WE LIKE WHAT WE LIKE BY PAUL BLOOM W.W. Norton, 2010, 280 p., $26.95.