Reviews How Pleasure Works: The New Science of Why We Like What We Like by Paul Bloom Share this: Share via email (Opens in new window) Email Click to share on Facebook (Opens in new window) Facebook Click to share on Reddit (Opens in new window) Reddit Click to share on X (Opens in new window) X Click to print (Opens in new window) Print By Science News June 4, 2010 at 11:24 am Neuroscience, psychology and economics inform what makes something — or someone — pleasurable. HOW PLEASURE WORKS: THE NEW SCIENCE OF WHY WE LIKE WHAT WE LIKE BY PAUL BLOOM W.W. Norton, 2010, 280 p., $26.95.