It’s time for addiction science to supersede stigma

We have a well-honed ability for branding the undesirable attributes of “others.” This natural human tendency has evolved and persists for a reason: The definition of an outcast group helps society to delineate its “normal” boundaries. But this inclination can also breed counterproductive stigmas that are rooted in ignorance and that too often translate into staggering individual, social and economic costs.