Reviews Marketing for Scientists: How to Shine in Tough Times by Marc J. Kuchner By Science News February 10, 2012 at 12:08 pm - More than 2 years ago Share this:Share Share via email (Opens in new window) Email Share on Facebook (Opens in new window) Facebook Share on Reddit (Opens in new window) Reddit Share on X (Opens in new window) X Print (Opens in new window) Print In tough economic times, this guide helps scientists communicate their research more effectively to land grants, projects or jobs. Island Press, 2011, 240 p., $19.95