Simpleminded Voters

Informed citizens avoid information overload by taking strategic shortcuts before casting their ballots

11:19am, June 20, 2008

As the 2008 U.S. presidential election approaches, tens of millions of voters have to make up their minds. They face the task of sifting through media reports, televised debates, political advertisements, campaign literature and conversations with family and friends to identify a candidate who best reflects their political views.

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