Simpleminded Voters
Informed citizens avoid information overload by taking strategic shortcuts before casting their ballots
By Bruce Bower
As the 2008 U.S. presidential election approaches, tens of millions of voters have to make up their minds. They face the task of sifting through media reports, televised debates, political advertisements, campaign literature and conversations with family and friends to identify a candidate who best reflects their political views.
That just may be too much to ask, though. As political scientists have long lamented, the general public knows depressingly little about politics. Most Americans can identify the president but barely half know the name of even one cabinet member and only one-third correctly identify their two U.S. senators or their congressional representative. In surveys, roughly half of registered voters display little understanding of how government works or of current political issues.