Butting out together

Cigarette use declines in a collective puff of smoke

3:58pm, May 21, 2008

The Marlboro Man and Joe Camel exude a rugged individualism in cigarette advertisements that actual cigarette smokers shun, at least when they elect to kick the habit. Instead of going it alone, tobacco users who quit do so along with others whom they know and love, even if they live far apart, a new study suggests.

This article is available only to subscribing members. Join SSP today or Log in.

Get Science News headlines by e-mail.

More from Science News