Reviews Marketing for Scientists: How to Shine in Tough Times by Marc J. Kuchner Share this: Share via email (Opens in new window) Email Click to share on Facebook (Opens in new window) Facebook Click to share on Reddit (Opens in new window) Reddit Click to share on X (Opens in new window) X Click to print (Opens in new window) Print By Science News February 10, 2012 at 12:08 pm In tough economic times, this guide helps scientists communicate their research more effectively to land grants, projects or jobs. Island Press, 2011, 240 p., $19.95