E-commerce sites personalize search results to maximize profits

Websites alter results depending on whether consumers use smartphones or particular web browsers

Computer, tablet, phone

ONLINE BARGAIN  People using computers got lower prices than those browsing with smartphones on some retail and travel websites, researchers found. 

vasabii/iStockphoto

This article is only available to Science News subscribers.

Subscribers, enter your e-mail address to access our archives.

Not a subscriber?

Science News is a nonprofit.

Support us by subscribing now.

More Stories from Science News on Science & Society

From the Nature Index

Paid Content