Facebook ‘likes’ can reveal users’ politics, sexual orientation, IQ | Science News

ADVERTISEMENT

MISSION CRITICAL

Support credible science journalism.

Subscribe to Science News today.


News

Facebook ‘likes’ can reveal users’ politics, sexual orientation, IQ

Researchers predict personal traits using data from social media site

By
3:19pm, March 11, 2013

You might predict that most fans of the satirical, Fox News–mocking show “The Colbert Report,” are Democrats. But it turns out that liking rapper Nicki Minaj and enjoying cuddling also hint at leftward political leanings. A new study finds that the things someone “likes” on Facebook can predict personal attributes such as political leaning, age, gender and sexual orientation.

This article is available only to subscribing members. Join the Society today or Log in.

Get Science News headlines by e-mail.

More from Science News

From the Nature Index Paid Content