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Horvath and Toffel’s comparison of the environmental impacts of the paper versus the electronic editions of the New York Times is a bit misleading. A personal digital assistant isn’t good for advertising or newspaper browsing. In other words, the PDA users aren’t getting a comparable product. Still, the day is probably not too far off when digital displays will be sufficiently large, bright, light, flexible, and portable to handle newspaper-size pages with the ease and convenience of paper.