50 years ago, corporate greenwashing was well under way
Excerpt from the November 27, 1971 issue of Science News
Protestors in Washington, D.C., paint oil barrels green to symbolize “greenwashing,” which is when companies mislead consumers by making them think that a product, service or the company itself is environmentally friendly or sustainable, when it is not.
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Environmental advertising: A question of integrity— Science News, November 27, 1971
A new report published by the Council on Economic Priorities clearly outlines facts showing that much corporate advertising on environmental themes is irrelevant or even deceptive.…