Beg Your Indulgence

The Japanese social concept of amae goes global

In private conversations, native Japanese people often regale one another with tales of tactless, even tasteless, encounters that fall under the heading of the Japanese term amae (pronounced “a-mah-yeh”). Amae also encompasses sweet moments between parents and children or between lovers. In Japan, people know when interactions move into the realm of amae, even though they’d be hard pressed to define it.