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Schooling the vote

4:06pm, June 23, 2008

No man or woman is an island, not even in that sacrosanct chamber of democracy known as the ballot box. That’s because the nature of an assigned polling place can, without people knowing, sway how they vote — enough to swing a close election, a new study indicates.

In a 2000 statewide election in Arizona, a greater proportion of people who voted at schools supported a school-funding initiative than did people who voted at churches or other polling places, say marketing professor Jonah Berger of the University of Pennsylvania in Philadelphia and his colleagues. The researchers statistically controlled for a variety of factors that might have affected this finding, which they report online June 23 in Proceedings of the National Academy of Sciences.

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