The Super Bowl, professional football’s championship, is one of the most popular events in the world. Typically, the game has a television viewing audience in the United States alone of more than 130 million people.
At the same time, motor vehicle accidents are a leading cause of death around the world. The World Health Organization estimates that 1.2 million people are killed on the road every year and as many as 50 million more are injured. If present trends continue, the number of people killed and injured on the world’s roads will rise by more than 60 per cent between 2000 and 2020.