Greed may breed financial fitness, but evolution allows unselfishness to survive
If greed is good, as Gordon Gekko proclaimed in the 1987 movie Wall Street, then economics ought to be a superlative science.
After all, at the core of economic theory sits a greedy idealization of human nature known as Homo economicus. It’s a fictitious species that represents the individual economic agent, motivated by selfishness. H. economicus is completely rational, by which economists mean it’s out for itself. And selfishness is supposedly the smart strategy when competing for the resources needed to survive. As Gordon Gekko also mentioned, greed “captures the essence of the evolutionary spirit.” Just as evolution rewarded the fittest, economic interaction rewards the most self-interested.
Yet for some reason, everybody isn’t selfish.
In some cases, of course, apparent lack of selfishness is merely a ploy; behaving unselfishly now could increase profits in the future. But some people are just always less greedy than others.