Nudging people to make good choices can backfire
Choice architects like to prod us to save for retirement and eat healthier
NUDGE BACKLASH Nudging people to make good choices, about their retirement plans, charitable giving or even preventive health care, does not always go as planned.
David Curtis
Nudges are a growth industry. Inspired by a popular line of psychological research and introduced in a best-selling book a decade ago, these inexpensive behavior changers are currently on a roll.