Feature The Hot and Cold of Priming Psychologists are divided on whether unnoticed cues can influence behavior By Bruce Bower May 4, 2012 at 11:22 am - More than 2 years ago Share this:Share Share via email (Opens in new window) Email Click to share on Facebook (Opens in new window) Facebook Click to share on Reddit (Opens in new window) Reddit Click to share on X (Opens in new window) X Click to print (Opens in new window) Print It’s prime time in social psychology for studying primes, a term for cues that go unnoticed but still sway people’s attitudes and behavior. Mick Wiggins/Getty Images, adapted by T. Dubé ERROR ERROR Some number-minded researchers argue for a rethinking of statistical analyses.