Junk food turns rats into addicts

Bacon, cheesecake and Ho Hos alter pleasure centers in rats' brains

CHICAGO — Junk food elicits addictive behavior in rats similar to the behaviors of rats addicted to heroin, a new study finds. Pleasure centers in the brains of rats addicted to high-fat, high-calorie diets became less responsive as the binging wore on, making the rats consume more and more food.