Math Trek Math

A Golden Sales Pitch

By Julie Rehmeyer

- More than 2 years ago

Can mathematics sell blue jeans? One company is hoping so.

The ProportionofBlu company says that its blue jeans are designed using the golden ratio. M.J. Philippe
Test yourself: Which of these rectangles is the most pleasing? (See note at bottom of article to find out which is the golden rectangle.) J. Rehmeyer
Leonardo da Vinci’s Mona Lisa with a golden rectangle added.