Feature Science & Society Scientists take on Twitter Social media comes into its own as a tool and a subject for study By Rachel Ehrenberg December 13, 2012 at 8:00 pm - More than 2 years ago Share this:Share Share via email (Opens in new window) Email Share on Facebook (Opens in new window) Facebook Share on Reddit (Opens in new window) Reddit Share on X (Opens in new window) X Print (Opens in new window) Print 2012 SCIENCE NEWS TOP 25: 7 You might say science “friended” social media this year. But like many friendships, this one has its ups and downs. Photo: Hill Street Studios; Birds: E. Feliciano; bunting: DNY59/Istockphoto On the one hand, platforms such as Twitter proved useful tools for tracking particular events in real time.